Pay-per-click (PPC) marketing is an effective online advertising method where an advertiser only pays the publisher if and when their ad is clicked on. This strategy involves bidding on keywords or phrases relevant to the publisher’s business, products, and services. The publisher can display targeted PPC ads on their website or through search engines and only display ads if the keyword or phrase has been bid on.
High Returns Through PPC
PPC advertising may be cost-effective and lead to a high return on investment (ROI) for your business. The trick to achieving a high return on investment, however, is by choosing keywords wisely. This science of PPC marketing requires one to be familiar with on-going PPC trends. Here are the top three trends to know about in 2021.
1. Search Engine Optimization
Search Engine Optimization (SEO) is a form of marketing where your service or products get high-rank online visibility based on keyword popularity. If the keywords or phrases associated with your business are popular, the search engine results appear on the higher section of the page. The higher the search rank, the more clicks your adverts may attract.
2. Video Advertising
Video ads appear to have a higher visibility rate compared to text marketing. Viewers will only click on your video ad if they find the content intriguing, engaging, and relevant. If your video is about gardening, for example, then your audience will be more inclined to view it if it features a person watering flowers, mowing the grass, or taking care of a garden. If you’re marketing a travel company, people may be interested to see if it offers ideas on getting to a particular location, accommodation guidance, and vacation planning tips.
The number of video ad views is counted in terms of average and peak views. Average views are the average number of views a video has over a given time period. Peak views happen when people are searching for a specific video and arrive at your website right away. It’s during peak views that video ads will have the most effect in terms of conversion rates.
3. Use of Artificial Intelligence
Artificial intelligence (AI) in PPC advertising refers to using a complex mathematical algorithm to reach marketing targets. Artificial intelligence provides information that helps with strategizing video ads in a way that increases click rates.
The AI system helps marketers anticipate changes in consumer behavior and adapt appropriately to consumer trends and shifts. By adopting artificial intelligence as a part of your advertising strategy, you may be a step ahead of competitors and timely create targeted content that consumers may click on and view.
A few of the PPC trends to lookout for in 2021 include search engine optimization, video marketing, and the use of AI. The ultimate goal is to encourage high traffic and engagement on your advertisements, meaning content must be strategically placed and interactive. You can also consider hiring experts to use a combination of different trends so you’d get the best possible click rate on your advertisements.
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