Dubai is the fastest growing digital market in the Middle East. It has the largest digital ad spend in the entire MENA region ($2.3 billion) and boasts more than 3.7 million active social media users (mostly on Facebook).
In order to serve this growing market, digital media companies in Dubai are stepping up to the plate, expanding their suite of offerings and forging strategic partnerships with global advertising agencies.
What we’re witnessing today is a vibrant digital media landscape that nurtures innovation and creativity.
This article will introduce some of the top digital media companies in the area. Here are some of the five you definitely shouldn’t miss:
Best Digital Media Company in Dubai #1 – Igloo
In terms of service offerings, Igloo covers all the bases from search engine optimization (SEO), media buying, social media marketing, media buying, social media marketing, web design and development, and lead generation via pay-per-click advertising.
The agency is a perfect fit for brands in need of a one-stop-shop for all things digital media.
Igloo has had an impressive run of late, with successful projects doing lead generation, brand awareness, tactical media buying, and SEO for a who’s who of clients, including Nissan, Chico, Sharp, Dubai Insurance, and Movenpick Hotels.
Much of Igloo’s success comes from a no-nonsense approach to digital media—a healthy mix of creative ingenuity, data-driven insight, and industry experience.
Best Digital Media Company in Dubai #2 – Tonic International
Tonic International is a creative-driven digital media agency best known for being the first in the Middle East to bag gold at the Cannes Lion Festival and The One Show.
One thing that sets Tonic International apart from others is its quirky aesthetics and unorthodox approach to communication. Through the years, it has done dozens of successful campaigns for name brands like Peroni, Yaraan, Flydubai, and Heinz.
Among its services are brand awareness, website design and development, media buying, as well as traditional advertising.
Best Digital Media Company in Dubai #3 – Elephant Nation
Digital marketing is, for the most part, a game for the young, especially since most digital media just popped up in the last two decades.
Elephant Nation clearly benefits from a youthful workforce, its ranks full of vibrant and energetic young minds with different backgrounds and interests. The agency’s youth clearly shines through its campaigns, as seen through successful runs with brands like Ace Hardware, Reel Cinemas, Nando’s, and LG.
The agency’s services cover almost every aspect of digital media, including web design and development, brand communication, digital advertising, social media management, and media buying.
Best Digital Media Company in Dubai #4 – Watermelon
A refreshing combination of quantitative research and creative ingenuity, Watermelon provides a great new take on omnichannel advertising and digital media.
Watermelon is especially adept at localized digital media, boasting years of experience running dozens of successful campaigns throughout the MENA region for brands like Fujifilm, Disney Fashion, Accessorize, and Monsoon.
Its service offerings include brand awareness, digital and online advertising, media buying, and public relations.
Agency in Dubai #5 – Acumen Advertising
Acumen Advertising considers itself “more than just an ad agency”. It offers a full range of digital services including 360 digital marketing, SEO and PPC, brand identity, media planning, graphic design, marketing strategy, mobile app development, and web development.
Through the years, Acumen has accumulated an impressive roster of clients from household brands like Standard Chartered and Dalma Mall to growing new businesses like Kunooz and Rotana.
Dubai is the closest thing to a digital oasis in the Middle East, with the potential to be one of the largest markets in the region (if it isn’t already). Expect lots of digital innovation in the coming years, and lots of great work from digital media companies in Dubai.
The market has never been riper for fresh new brands. All it takes is someone who truly knows the ins and outs of digital media in Dubai to pull of a successful campaign.
Not sure where to get started? We’ve created a directory for the best digital media companies in Dubai. All you need to do is click the button below and search for an agency near you.