Dubai is a hotbed for all things digital. The country’s e-commerce and social media markets are booming, with 39% of internet users buying products and services online and 3.7 million active users on social media. It also has the largest internet spending ($2.3 billion) of all countries in the MENA region.
It’s no wonder brands the world over are developing strategic partnerships with digital media agencies in Dubai.
In this article, we’ll introduce seven of the top digital media agencies in the City of Gold. Without further ado, here they are:
Best Digital Media Agency in Dubai #1 – Igloo
Igloo is a full stack digital media agency that does everything from media buying, search engine optimization (SEO), social media marketing, web design and development to online lead gen via pay-per-click advertising.
The agency was founded in 2004 in Beirut, Lebanon, and moved to Dubai in 2013. Since the move to Dubai, Igloo has gone on an impressive winning streak doing brand awareness, lead generation, and tactical media buying for some big ticket clients including Chico, Sharp, Nissan, Movenpick Hotels, and Dubai Insurance.
It owes much of its success to its results-oriented approach to digital media, driving creative innovation and disruptive campaigns but grounded in practical, real-life applications.
Best Digital Media Agency in Dubai #2 – Traffic Digital
Traffic Digital is a medium-sized digital media agency with more than 100 full time employees in six offices across MENA and North Africa.
Its team boasts a diverse group of experienced professionals with experience working for some of the largest global advertising agencies in various capacities, including media buying, social media marketing, search marketing, conversion optimization, and web design.
Over the years, Traffic Digital has strung an impressive portfolio of over 300 clients in more than 25 industries. Some of its more well-known clients are HSBC, Unilever, Revlon, Etihad Airlines, General Electric, and General Motors.
Best Digital Media Agency in Dubai #3 – Tonic International
Tonic International has gained recognition for being the first Middle Eastern agency to bag gold at the Cannes Lion Festival and The One Show.
The agency is known for unorthodox communication, blending quirky aesthetics with a sensible and disciplined approach to digital advertising. Tonic International offers a full range of digital services, including branding, website design and development, and media buying, on top of traditional advertising.
It boasts an impressive portfolio of successful campaigns for popular brands like Heinz, Peroni, Yaraan, and Flydubai.
Best Digital Media Agency in Dubai #4 – Elephant Nation
In the world of digital marketing, youth can be a big advantage. Elephant Nation plays the youth card to perfection, bringing together bright young professionals from all over the world to create engaging and meaningful experiences around brands.
It covers nearly every aspect of digital media including digital advertising, brand communication, web development, media buying, social media management, and web design and development.
Elephant Nation has crafted successful campaigns for brands like LG, Ace Hardware, Nando’s, and Reel Cinemas.
Best Digital Media Agency in Dubai #5 – Watermelon
Watermelon combines sound, quantitative research with creative ingenuity, bringing a fresh and balanced take on digital marketing and omnichannel advertising.
The agency prides itself on a localized approach to digital media, crafting campaigns tailor-fit for the MENA market. Its services include branding, digital and online advertising, media buying, and PR.
In its years working handling brands in different industries it has delivered remarkable results for brands like Disney Fashion, Accessorize, Monsoon, and Fujifilm.
Best Digital Media Agency in Dubai #6 – TBWA/RAAD
If the name sounds familiar, that’s because TBWA is one of the biggest advertising firms in the world—TBWA/RAAD is its local subsidiary in the MENA region.
Like its principal. TBWA/RAAD is a prolific digital media agency with all the bells and whistles. It holds over 1,000 employees in a sprawling campus within walking distance of the Burj Khalifa, and covers every form of marketing from advertising, digital, and shopper marketing to PR.
TBWA/RAAD is no stranger to the limelight, having worked with some of the biggest brands in the world, including Unilever, Henkel, Amnesty International, and Nissan.
Agency in Dubai #7 – Acumen Advertising
Acumen Advertising aims to give its clients the full digital media experience, providing a slew of services including media planning, app development, web design, brand marketing, search marketing, and social media management.
In its years in operation, Acumen Advertising has crafted memorable campaigns for household brands like Standard Chartered, Dalma Mall, Talise Fitness, and Rotana.
The Middle East—and Dubai, most especially—is no stranger to the digital world. The region is a hotbed for digital advertising that’s poised to be a growth area for major brands in the coming years.
For brands looking to penetrate the market, partnering with a local digital media agency is key to success, what with the unique sensibilities and sensitivities of the Middle Eastern market.
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