Web design encompasses a variety of disciplines and skills in the creation and maintenance of internet sites. These include art direction, computer graphics design and animation, website creation, page layout, psychology and usability, web content writing, website structure, web development, networking, application design, and many others.
Importance of Web design
With the advancement of technology today, the competition online is getting stronger. Web design helps your business to stand out from the competition and facilitate interaction with consumers. Let’s take a closer look at why web design is important.
1. Brand Identity
A brand identity is a combination of business characteristics that consumers associate with and build loyalty. Web design is one of the features that can build a part of your business brand identity. The accurate colors used in the design, the texture, presentation, and user experience quality all comprise your brand identity.
Consumers may associate your business with quality online presence and interaction or may prefer to visit a competitor’s website due to better web design. Hiring web designers means your business may benefit from a web design built on a combination of factors that make for a positive brand identity.
The point of a website is that you want visitors to engage with content on the page for branding purposes and increased sales. Web design is crucial when it comes to the layout of content. If visitors are overwhelmed or confused by cluttered content, they might not spend too much time navigating the page. Instead, they may search for a competitor’s website that has easier content to navigate. Therefore, quality web design aims to keep the content layout simple and interactive so that visitors are encouraged to explore and eventually make a purchase.
Some web designs exclude potential consumers because of inaccessibility. For instance, a visitor that has difficulty reading may prefer audio options. On the other hand, a visitor with difficulty hearing may rely on text. You may also find visitors sensitive to bright and flashing video content, particularly those with health conditions such as epilepsy. Such factors need to be taken into consideration when building a web design that targets a wide-base audience.
4. Search Engine Optimization
Search engine optimization (SEO) is the process of facilitating a high ranking of your website. When one uses keywords associated with your website in the search engine, your business may rank highly, depending on your web design. The content of the web page has to be presented in a consistent manner using keywords, tags, and codes. Search engines determine the ranking of the web pages based on these factors. The key to successful SEO is to consistently upload content on your page and share your link on high-traffic platforms such as social media.
You have to consider all above-mentioned factors when creating your website as excellent web design can significantly improve your overall business. Whether you have to invest in professional web designer or you can do it all by yourself, it’s something you shouldn’t skip.
MAN features only the best web design agencies in the US. In case you’re looking for such an agency, feel free to check out the following list: