March 18, 2021
5 Marketing Facts That Can Improve Your Digital Strategy
A digital strategy is one of the essential parts of your business and needs to be carefully thought through. It involves so many different areas to consider, and it’s a big plus if you’re able to recognize what aspects will prove to be the most profitable, grab hold of it, and continue in that direction.
You will need to try out a few things before deciding what results to follow, and here are some interesting facts that might help you narrow down the options.
Facts That Can Help You Improve Your Digital Strategy
Video Will Become King
Cisco published a study saying that, in years to come, video is expected to outperform other online mediums big time – the 2021 projection is that 80% of internet traffic will be video. Out of that, more than 70% will be longer videos, which includes live streams. Live videos are a super hot tool these last few years, and videos in general – especially the longer ones – should be at the top of your digital marketing priority list.
Influencer Marketing Is Worth Fortune
A decade ago, online influencer was a pretty unused term, not important to most people. However, since 2013, search interest in influencer marketing jumped by almost 200%. Instagram is now a billion dollars worth influencer marketing industry that keeps growing every day. It ranks as the number one most strategically important social media platform.
Out of the five most effective content formats for influencer marketing, the first place is reserved for Instagram Posts, followed by Instagram Stories. In total, Instagram influencer marketing is expected to reach $5-10 billion by the end of 2021.
If this wasn’t clear enough – Instagram promotion should be a part of your digital strategy.
Content With Relevant Images Gets 94% More Views
Consumers are highly attracted to images, so visuals with written content are a must. It’s not only attention-grabbing but helps people associate entertaining photo content with your offer when thinking about their needs.
The Average Consumer Starts Losing Attention After 8 Seconds
A few years ago, Microsoft Corp. did a study showing that the average consumer attention span is eight seconds, which is one second less than a goldfish’s. If your website is not optimized for speed and eye-catching content, there is a good chance you will lose visitors’ interest before they’ve even had a chance to get familiar with your offer.
Comapnies Will Invest 3/4 Of a Marketing Budget in Digital Marketing
A research by Salesforce showed that companies will spend 75% of their marketing budgets on digital marketing in 2021. This is a big advance having in mind that in 2011, that number was about 60% of the money spent on marketing. The increase of digital over traditional channels is as significant as it was expected – digital domination was a sure trend to follow.
Conclusion
The business sphere is a dynamic and always-changing place. These facts might be onto something and predict logical future trends, but have in mind that things can change and derail in a blink of an eye. The important thing for your digital strategy is to try out more approaches and make it as flexible as possible to follow the industry trends in order to succeed.
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