The user interface and experience (UI/UX) allow consumers to interact and gain valuable and pleasant experience when they encounter digital platforms. The subjective perceptions of efficiency, ease of usage, and utility determine whether the user experience is of quality or if it requires improvement.
Consumer-Oriented Design for Better Experience
User experience is concerned more with creating a memorable user experience and the process involves building functioning products that’ll enhance the user’s overall experience. The goal is to ensure that the end-user has a pleasant experience when engaging with your products or services. The system or application should elicit positive emotions and thoughts long after the final product has been sold. Let’s take a look at four leading UI/UX design trends.
Minimalism is a collective term that refers to building user experience and interaction by using “minimum possible” number of components. Minimalism is different from the more conventional usability or design typically associated with web development or design. The minimalism approach to design is not about making a product with no flaws or missing features but rather building a system or application that include only necessary functions.
All components that make up an application or system in minimalism design must necessarily be in some way visually relevant to the purpose for which they are built. This includes both the visual elements such as buttons, menus and the underlying technology components such as input devices and databases.
2. Colorful and Floating Backgrounds
A website may draw-in more consumers simply because of the color design. One of the consumer-favorite appears to be a colorful background and blurred gradients meaning you can experiment with various visual styles such as the floating background.
To accomplish the floating background effect, you need to strategically place moving objects and make sure that these don’t block the view of consumers interacting with the content on the page. Such a design may provide the viewer a visually enjoyable experience and may encourage them to spend time on your page.
3. Voice User Interface
A voice user interface makes spoken interaction with computers possible. Text-to-speech software is utilized to recognize spoken commands and execute corresponding actions. User interface software programs will vary greatly when it comes to ease-of-use and features offered. This is why it’s important to research your target market and its interaction preferences.
4. Pastel Colors
Pastel colors or pale greys belong to an old-age art media features of the color family, which possesses a high visual intensity and low saturation. When mixed with other hues such as light blues, dark blues, and reds, these colors can evoke peace, romance, spirituality, happiness, or childhood memories. Including pastel colors in your UI/UX design means possible interaction with consumers’ emotions, which may encourage consumers to interact with the page for long periods, visit the page regularly, and make a purchase.
Some of the leading UI/UX design trends include minimalism, colorful backgrounds, voice user interface, and pastel colors. Regardless of the trend you may consider adopting for your business, the consumer’s preferences regarding engagement style will determine success. Such details are considered by professional UI/UX designers meaning you can consider hiring one to gain effective results.
MAN features only the best UI/UX design agencies in the US. In case you’re looking for such an agency, feel free to check out the following list: