Your website is like your business card – it helps the visitors understand your mission, vision, and services and gives them a closer look at your business. But what happens when someone can’t get any of this information because of the language barrier?
Hiring a professional translation company can boost your business growth. Here’s what to have in mind when calculating whether that’s the right choice for you.
What Can Professional Translation Agency Offer You?
Metrics and Analytics
Professional translators use different tools to research and analyze people’s behaviour, so your visitors from other countries can easily find what they’re looking for. Measurable and relevant results are also a huge advantage of professional tools.
Price is often the element that decides if the collaboration is on the table. One of the most important things when it comes to translation is making sure that visitors can see your price list in local currency. If they can’t figure out the cost of your service, you may lose a potential customer.
Social Media Translation
Social media platforms are the main marketing tool, and a huge part of the business is happening there. Some companies rely on social media one hundred per cent, and their whole trade depends on social media efficiency. Translation agencies can also translate these pages into local language that fits audiences and significantly increase your website traffic.
Agencies pay attention to multilingual SEO, and optimized content can be a great way to improve your website traffic. Professional translators have their way of finding the keywords that can become your signature and a sure way to your website.
The more time a visitor spends on your site, browsing through the content he finds engaging, your conversion rate will be better. Nicely translated and tailored content can be a great tool in your marketing campaign – as it should be in the original language. You don’t want your marketing strategy to have less success just because a certain percentage of the visitors couldn’t understand your creative and witty yet super informative catch-phrase.
Frequently Asked Questions
One of the most important things when it comes to the website is to try to explain every important part of your business. It’s rarely possible to put everything in the description, so there’s always a helping page with all the possible questions the visitor could have. Your answers to those questions complete the missing parts and cover the lack of information in the description. It’s strongly recommended for that page to be multilingual.
Though it may seem easier to install free plugins and let them do all the work, the quality of the translation is what plays a huge role in getting new clients. If you hire a professional translation agency, you can rest assured that your content will be personalized, optimized, and attractive without losing any meaning.
MAN features only the best translation agencies in the US. In case you’re looking for such an agency, feel free to check out the following list: