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Essential Tools for Successful Content Marketing

Marketing Agency Network Blog
June 14, 2021

Essential Tools for Successful Content Marketing


Successful marketing is about making better strategies without spending more money. Businesses can win over their competitors if they plan and invest time in research. In the last decade, many companies have gone online, giving the reigns of success to content, making content marketing is one of the most crucial aspects of a business strategy.

If you haven’t looked into content marketing, it is high time you should. Good writing skills combined with the right marketing tools are a recipe for success, regardless of whether you’re a startup or a settled business, you need you’ll need more than just good writing skills to be a standout. Keeping all the essentials in mind, we’ve listed seven content marketing tools that every business should use.

1.   LinkBuilding HQ

Link building H.Q. is a super-effective tool to help your website rank higher in search engines by providing high-quality backlinks from a variety of industries quickly and easily. Access to high domain authority websites and content marketers gets even more exposure for better overall reach.

You can get the best editorial linkbuilding services by simply signing up and placing your order with your anchor text, description link, and other essential details. It takes a maximum of 25 days for your link to go live, after which Google starts recognizing your position.

Since Link Building H.Q. adds your links on the most relevant website to your niche, you rank higher in search engines and encourage leads.

2.   WordPress

WordPress is one of the most popular Content Management System (CMS) available that offers multiple benefits. This online tool is an excellent tool for creating a website, uploading blogs. You can track traffic on your website, work on Search Engine Optimization (SEO), install plugins to automate almost any aspect of a website, install themes, elements, etc.

The best part about WordPress is that it is free, easy to use, and you don’t have to be a programmer to understand its functionality.

3.   Google Analytics

Google Analytics is one of the best tools for getting detailed insights about all your online activities. Google Analytics holds a market share of 50.45% of businesses because most companies strive to rank their websites as high as possible on Google’s search engine. It gives you insights on traffic, engagements, conversions, audience source, reaches for your pages (organic, direct, through social media, and others). Many other metrics you’d need to understand where your online business stands and ranks.

GA is an all-in-one metrics tracker that also provides funnel segmentation, predictive analysis, acquisition reports, audience behavior, and flow reports. One of the best things about Google Analytics is getting all this data for free unless you want to go into more depth and use GA 360.

4.   Yoast

If you’re looking for online success, you have to use the power of Search Engine Optimization; to help rank your content as high as possible. Yoast is one of the best tools for making your content SEO-friendly. If you’re not familiar with how SEO works and the technicalities behind it, Yoast is an excellent tool to get started.

Yoast’s plugin can be used with WordPress, and as you start publishing your content online, the plugin will simultaneously analyze it. Even if you’re using any other platform for your blogs, Yoast’s plugin is free. If you want to work without Yoast, there are other tools you can use. A few of them are:

  • Meta Descriptions.
  • Internal Links.
  • URL Slugs.
  • Writing Errors (Passive Voice, Long Sentences, Keyword Density, and more).
  • Title and Headings.
  • Image Tags.
  • Outbound Links.

Once edited, you can upload the write-ups on your website and wait for Google to rank you.

5.   Canva

Without visual representation, content looks vague and uninteresting. Marketing relies on selling, which means visuals are a crucial aspect of content marketing. But building graphics can be challenging, especially if you’re not a graphic designer. This is where Canva comes to the rescue with built-in templates for all popular social media platform graphic dimensions.

Whether it is creating graphs, infographics, social media images, banners, or just a single post, Canva is full of professional layouts. There is a music library, an image editor, icons, and many other features you might need for making your content stand out.

There’s more to Canva; many basic templates are free, but If you want professional designs, go for the premium version.

6.   Google Keyword Planner

To make content marketing efforts shine, you should know the right keywords your target audience is searching for; and to know that, you’ll need the Google Keyword Planner. Google’s keyword planner allows you to browse historical search data based on specific locations and demographics you’re interested in for marketing your products.

Upon closely analyzing the search volume, traffic, difficulty, and CPC (Cost-per-click), you get a clear picture of designing your content to engage with your audience. The next step is SEO to understand your content’s objectives and then using paid ads to encourage conversions or traffic onto your website.

P.S CPC is essential for paid ads. Suppose you have plans to spend money. Keep this metric in mind for accuracy.

7.   Buffer

Content creation is crucial, but not knowing where and when to post it is also essential. It would be best to have promotions to reach the target audience from all aspects of online platforms. Search Engines have a particular set of audiences, and social media has another. 95% of blogging brands are already utilizing social media for marketing their write-ups.

Since social media is an entirely different pool of customers, you need Buffer, a social media management tool that helps you schedule, post and track various social media channels simultaneously. The tool is easy to use, and you can connect it with all your social media accounts and website for quick access. Once you upload a post with images, Buffer allows you to schedule it on social channels at the time of your choosing.


To stand toe-to-toe with your competitors, you’ll need tools in conjunction with a well-researched content marketing strategy. Since Google and other search engine algorithms keep evolving, you need to dive deeper into understanding engagement and customer behavior to reach your business objectives.  Detailed keyword research, content optimization, link building, image optimization, analytics, and social presence are essential to achieve those objectives.

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