Best Digital Strategy Agencies

Almost a decade ago, companies used newspapers, radio, TVs, and other offline media outlets to get people’s attention. However, over time, it’s become more complicated as there exists a variety of different digital platforms. This means that, for a business to stand out from its competitors, it needs to have an excellent digital strategy in place.

Understanding Digital Strategy

It’s a fact that most businesses have been using technology for many years. But a few things have changed. For example, the demands and expectations of the customers are very, very different now with most preferring online purchases. So, what exactly is a digital strategy? It’s a plan aimed at maximizing the business benefits of data assets and technology-focused initiatives.

Behind every successful digital strategy exists a cross-functional team with excellent leadership, market, and IT members. This means that companies now have to think broadly and come up with a digital strategy that earns them a place in the competitive digital space. One way of doing so is choosing the right digital strategy partner as a wrong one will drain your budget and influence your brand negatively.

To spot the best digital strategy companies, here are some questions to act as a guidance:

1. What are Your Company’s Needs and Budget?

Before you even start looking for a digital strategy company, you have to first figure out your company’s marketing requirements. Understanding the business in terms of advertising, website, social media and graphic design, will ease the conversation with the prospective digital agencies. You should also be able to decide what the company is willing to spend. The budget should be reasonable as it helps set the expectations accordingly.

2. How Do They Run their Own Business?

The next step is determining the credibility and experience of the digital strategy company. You can do that by checking the client testimonials and gauging their authenticity. After all, who wants to work with an agency with negative reviews? One way of identifying the best digital strategy agencies is by examining the results they have generated for themselves. For example, if you want to hire a company for branding management, how do they run their own brand?

3. What are their KPIs?

Be sure to ask the prospective agencies how they measure success. The last thing you want is for the agency to charge you monthly premium rates but have nothing to show for it in terms of sales. Beware of vanity metrics. These are numbers that have no correlation to generating revenue for the business. The number of like on a post is one example of such a metric as it doesn’t always translate to sales.

4. What Results do they Promise?

There is no point of a digital strategy agency promising gold and delivering silver. Sadly, that’s the case with some of these companies. Filter out agencies by asking questions like what makes them different? What’s their strategy of delivering results? And most importantly; What results should I, the client, expect?

Finding a digital strategy agency is like searching for the perfect shoe. Just like a shoe needs to be the right size and style, so should the agency you choose be a perfect embodiment of your business’s goals and objectives.