The task of advertising agencies is to create, plan, and manage all aspects of client advertising. These agencies may specialize in specific areas, such as interactive advertising. However, many advertising agencies often offer other services, such as advertising through website creation, online campaigns, social media advertising, brochures, TV commercials, catalogs, and more.
Given the different needs and clients’ capabilities, various advertising agencies also offer different types of services. Accordingly, there are three types of advertising agencies: Above the Line (ATL), Below the Line (BTL), and Across the Line (TTL).
Above the Line advertising agencies are large agencies that create national and sometimes international advertising campaigns. Such advertisements require a large budget of clients. Examples of such campaigns are large TV campaigns, well-known magazines, and newspapers. Other advertising agencies mainly deal with regional and text ads, online texts, and other less placed media advertisements. The most common type of advertising agency is Across the Line (TTL), which is considered a combination of the previous two. So, this type of agency can create large campaigns, but also the smallest ones, such as micro-sites and advertising coupons.
Employees in advertising agencies are professionals with an extensive range of skills and knowledge. That is why, in the team of experts in advertising agencies, you can find people who deal with various aspects of advertising. For example, some people in the agency are engaged in research and development, while others are focused on the creative development of advertising. You may not have known that advertising agencies also employ graphic designers, photographers, and web designers to create the best possible advertising content.
It is clear that advertising agencies are an essential part of the business, and therefore choosing an advertising agency seems an even more difficult task. There are various ways to find out about the best advertising agencies in New York, but such research could take some time. To save you time and ensure the selection of one of the best advertising agencies in New York, we have compiled a list of agencies with many years of experience and many satisfied clients. Whichever agency you choose from the list, you won’t go wrong.
